What is Luxury Packaging and Why is it Popular?

What is Luxury Packaging?

When you buy goods and items that are luxury products, not only are they much more expensive than many other comparable options, but they are of better and higher quality as well. People will pay extra for a high-quality product if they can afford it and they are always in demand.

However, a luxury product is not just about the products itself. The packaging that it comes in is equally as important to the customer. Customers are looking for a luxe and exclusive experience all the way around. Customers do not want an expensive product they paid a lot of money for, for it to just come in a flimsy, cheap box or package.

Another popular trend we are seeing more and more of these days are unboxing videos of products that people buy. These videos appear across all social media platforms, on YouTube, and other video and streaming services as well.

Luxury packaging should have three specific elements. It needs to have shelf appeal, it must be functional for the product itself and the customer, it should be appealing to the sense and aesthetically pleasing.

Why is Luxury Packaging Popular?

Luxury brands want to make sure they are hitting all the points when it comes to their packaging. Not only is it a reflection of the quality of their products, but it is also a perfect opportunity to advertise their products as well. If a luxury company is able to design high-quality luxe packaging that people immediately know what the brands is, when people walk around with the bag, box, etc. their customers turn into walking advertisements.

Furthermore, it makes the customers feel special and exclusive walking around with the package as well. Not only will a customer walk out of Tiffany and Co. with that tiffany blue box, the box will also sit in a matching blue bag with white handles. This well-rounded luxury packaging is not just special, but helps the company advertise as well.

Another popular trend we are seeing more and more of these days are unboxing videos of products that people buy. These videos appear across all social media platforms, on YouTube, and other video and streaming services as well.

People love to watch other people who have bought luxury, expensive, and exclusive products unbox them. They can see what the packaging is like, what makes the packaging special, how the product is protected, how the company presents the product, if they are making it feel like a special experience for their customers. Customers are looking for the full experience and people who cannot afford to buy these products want a taste at what it is exactly like to get the product, and the next best thing is to watch someone online unbox and unveil the product.

Since these types of videos have become so popular online, luxury companies, or companies that have special and unique products, need to make sure their packaging can compete with their competition. It is no longer good enough to just have a high-quality luxury product, the packaging needs to reflect the product inside and the brand as a whole.