What is Custom Packaging and What are the Benefits?

Custom packaging and standard packaging are different because custom packaging allows products and companies to make their own unique package versus standard packaging that is the same as any other company.

Product packaging is significant for companies because it allows their product to be unique and special, making for a better customer experience, but it also plays a big role in protecting the product inside.

If you do not have custom packaging for your company, you will have a hard time standing apart from your competition and there will be less of a positive response from customers if the box or other type of package is bland and boring.

In this post, we will take a deeper look into what custom packaging is and what some of the benefits of custom packaging are as well.

What is Custom Packaging?

Custom packaging is boxing that is specifically tailored to your company and the product your company is making and shipping. It is meant to fit the product perfectly and aims to protect the product better than standard and generic packaging.

Often times, the packaging needs to go through an engineering, design, prototype, and testing process to make sure the custom packaging works perfectly. It generally takes a lot more time, effort, and money to go with custom packaging over standard packaging since the packaging goes through an intensive process.

The design of the package through engineering must be perfect, but the physical features are also just as important. Packaging can be customized by printing logos on the boxes, patterns, shapes, pictures, or anything else the company wants to include on their custom packaging that runs true to their brand.

What are the Benefits of Custom Packaging?

Increases Brand Value

The packaging of a product increase brand awareness, value, and simply makes customer experience better than standard packaging. In a day when people are looking for unique and customizable products, packaging plays a significant role in this as well. Boring and generic packages that do not feel special and fun to customer is likely to be a huge turnoff and leaves a lot to be desired.

If you can strengthen your brand value through better customized packaging, plus a great product, the emotional connection you will establish with a customer will be much stronger. Emotional connection will create long term and repeating customers, also creating long tern success for the company.

Better Customer Experience

Better packaging creates better customer experience, similar to what we described above. Beautifully created and designed packaging stand out to customers and make them feel happy and special. Ugly, generic, and boring packages will leave them feeling like something is missing.

Better Product Protection

If you have a product that is a unique shape or more prone to breaking, custom packaging is a great option for better shipping protection. The last thing you want is for your product to break during the shipping process because the standard box you are using is not a snug enough fit or does not have adequate padding. Custom packaging solutions are ideal for keeping your product safe and secure from most types of damage.