Packaging Design and Why It’s so Important

You may have one of the best products in the world, but if you have a poor packaging design, it is boring, and does not make you stand apart from your competition, you are doing a serious disservice to your product and business.

In a world that is saturated with many of the same products, having a fun, creative, unique, artistic, and highly functional product package is critical. One of the first things a customer is attracted to is the quality and design of a product’s package. You want to attract a potential customer right from the get-go, before they even know anything about the benefits and quality of your product.

Therefore, investing part of your business’s budget to a personalized high-quality packaging design is an absolute must. You should think of packaging design as another marketing tool to attract customers and turn them into paying patrons.

In this post, we will explore the top three reasons why product packaging design is so important for the success of your business and how it can take your company to the next level.

Attracts More Customers

When people are at a retail store and shopping for a specific type of product, they often do not have a specific brand and company in mind. Even if they do, they may peruse other similar products to compare. One of the first things a potential customer is attracted to is how the product looks on the shelf, particularly in comparison to other similar products.

Creative and fun packaging sets you apart from the others almost immediately. If the package design is more attractive and unique, chances are the customer is going to reach for your product first. The other big benefit of packaging is gives you the ability to display all of the necessary information about your product. Your product’s features, abilities, specialties, instruction, uses, etc., can all be included right on the package design.

A customer is able to gather all of this information right from the package design and will decide quickly if they want your product of the product next to it. So, make sure your packaging creative and unique and provide all necessary information about your product right on the package design to attract the most customers as possible.

Showcase Your Brand Identity

Showcase Your Brand Identity

You want to attract customers who have values that are similar to your brand’s. For instance, if your company makes biodegradable soaps with all natural and organic ingredients, let your packaging design reflect core values like saving our planet, keeping wildlife safe, avoiding chemical ingredients, and using ingredients only found in nature.

You can also make your packaging green and sustainable to really drive home your core values and beliefs. People who also have these values will be attracted to your brand, product, and will have a higher chance of becoming loyal lifelong customers.

Design Adds Utility and Practicality

While packaging design often focuses on marketing, there is also lots of value in the utility and practicality of your product’s package. If your packaging design can also be used in conjunction with the product or can provide some other benefits, you only increase your brand’s popularity and “coolness” factor.

With so many technological advancements in the product packaging industry, smart packaging is becoming increasingly popular. One great example of smart packaging is as follows:

“Bombay Sapphire. The gin purveyor has been experimenting with this technology for several years already, having released its first PE label more than five years ago. Most recently, the gin purveyor teamed up with the Shazam app to create an augmented reality experience. Buyers could scan the bottleneck tag to view a special AR visual and watch exclusive video content featuring Bombay recipes.”