Automatic Product Replenish - what is it?

What is It?

Automatic replenishment is the ability for online stores and/or brands to get ahead of their customers order patterns by automatically sending them their favorite product(s) before they run out. For instance, an online store can have you sign up for an automatic product replenishment system, for say dog food, and you can choose how often you want a new shipment to send out to your home.

If you sign up for auto-replenish, you will never have to worry about remembering to order or fumbling to find your credit card to make an online purchase. All of your information will be stored in the company’s system such as credit card number, address, and the product(s) you typically buy and want to automatically ship out to your home.

Generally, you can then go into your preferences and setup this system, where you can choose what date during each month you want to receive the product and how man you want. With many online stores, you can also setup alternating months you receive your shipment if it is something you don’t need to receive on a monthly basis.

Why Do We Need It?

It’s a great feature for both customers and businesses alike. As a customer, you will never have to worry about running out of your favorite products or essential items ever again. It’s easy to set up, user-friendly, and safe.

You can completely customize your settings to fit your needs perfectly and change the settings at any time. You never have to worry about finding yourself locked into any monthly subscriptions that are a hassle to cancel. Some online stores will even send you a pre-shipment email stating you have an auto-replenish shipment about to go out for delivery, so you have time to cancel or postpone the shipment if need be.

For a company, this system keeps customers happy, satisfied, and consistent with purchasing products from their store. Companies tend to find a great deal of success when customers remain engaged and happy with the buying and shipping process. The best way to gain returning customers is by making their shopping experience simple and fast, which auto product replenish provides.

Additionally, many of these automatic systems can analyze consumer patterns, which then allows a company to send each customer personalized emails with products they may like or to remind them when they have a shipment coming up. This tactic strengthens consumer engagement.

How Successful is Automatic Product Replenish?

Based on the statistics from Windsor Circle, a company that specializes in providing retailers with auto-replenish programs, companies average a 7% increase in revenue and 10% increase in orders, when they use a proper auto-replenish system.

These states suggest consumers are responding positively to automatic systems. As life gets busier and busier, consumers are continuing to seek shortcuts and easy to use online stores that require as little effort as possible on their behalf. Auto-replenish programs are the newest forms of online shopping to not only make your life easier, but to increase retailer sales as well.